1. Advertising Must Create Money ... and Profit
2. Think Big. Dream Big and Action Big
3. Lose To Win
4. Never Ever Give Up. No Matter What Obstacles Must Come up
5. Never Say No. Nothing is Imposible
6. Hungry For Change. Never Stop Adapting
7. Be Passionate!!! Focus on The Momentum of Success
8. Follow Your Instinct. Trust Your Gut
9. All Out!!! Overcommitted To Every Decision You Make
10. Farming, Not Hunting
11. Hard Work !!! Create Your Own Luck
12. Just Do It ! Take The Risk
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